Tone of voice and content presets
Updated July 11, 2026
The AI writes in the tone you define — once, in Settings, for the whole eshop.
Tone of voice
In Settings you pick one of the available tones:
- Professional — neutral, trustworthy, no hype. The safe choice for technical products.
- Friendly — warm, second person. Fits lifestyle and home goods.
- Creative — freer language and imagery. For fashion and gifts.
- Sales-driven — strong CTAs and buying arguments.
- Minimalist — short and precise, no fluff.
Custom instructions
Below the tone there's a free-text instructions field. Whatever you write there applies to every AI generation in the eshop:
Never mention prices. Address professionals.
Use formal "you".
Good instructions are specific and few. Two or three clear rules work better than a paragraph of general wishes.
Enhanced description presets
For enhanced descriptions there are three presets controlling how "rich" the page is:
| Preset | What it produces | When to pick it |
|---|---|---|
| Rich | Full page: hero, sections, tables, FAQ, gallery | Flagships and feature-heavy products |
| Default | Balanced structure with the core sections | The bulk of your catalog |
| Compact | Lean, short presentation | Simple products, accessories, consumables |
The Light plan includes text-only basic content. Enhanced presets unlock from Starter and up.
Content language
The generation language is also set in Settings. For multilingual stores see Content translations.
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