Personas and models
In on-model photography (product photo, pose swap, model swap), the "who" wearing or holding your product is defined by personas — virtual models with a consistent face and look.
The model library
The platform ships a built-in library of 65+ ready personas — different ages, styles and looks. In Settings → Media you choose which are active for your eshop:
| Plan | Active library models | Your own custom personas |
|---|---|---|
| Light | 2 | — |
| Starter | 3 | — |
| Growth | 6 | 4 |
| Business | 15 | 20 |
Face consistency
When you pick a persona, its portrait is used as a reference in every generation — so the same "model" appears consistently across all your photos, as if you'd hired a real professional for multiple shoots.
Pick 2–3 personas that match your brand's audience and use them everywhere. Face consistency makes a catalog look curated.
Custom personas
Available from the Growth planFrom the Growth plan you can create your own personas — models built to your spec (age, style, features) that belong exclusively to your eshop and are visible to no one else.
Poses, angles and mannerisms
Alongside the persona you pick:
- Angle set — the set of shot angles (front, side, detail…).
- Pose — ready-made poses or your own custom ones.
- Mannerism — the model's attitude (relaxed, dynamic, editorial).
Pose and angle libraries include adult-only options where appropriate — the platform enforces automatic safety rules.
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